E-CommerceMobile

Imshop

Branded iOS and Android shopping apps from your Shopify store

iOS+Android
Cross-Platform
<2s
Cold Start
Days
Time to Launch
Live
Imshop

The Challenge

Brick-and-mortar retailers needed mobile shopping apps to compete with e-commerce giants, but building native iOS and Android apps cost $80K–150K. Imshop wanted a platform where any retailer could generate a branded mobile app from their Shopify store in days.

Constraints & Requirements

  • Feature-identical iOS and Android from a single codebase
  • Working within Shopify API rate limits while keeping data fresh
  • App startup under 2 seconds on mid-range devices
  • Distinct branding per retailer without forking the codebase

Our Approach

1

Discover

Analyzed 15 Shopify stores across fashion, electronics, and grocery to map catalog structures and customization needs.

2

Design

Built a theming engine accepting brand tokens (colors, typography, radius) to generate fully branded experiences.

3

Build

React Native for mobile. React.js admin dashboard. Shopify API integration with intelligent caching and delta sync.

4

Launch

Soft launch with 3 pilot retailers. Performance tested on 12 device models. Submitted to App Store and Play Store.

5

Iterate

Added deep linking, loyalty integration, and barcode scanner for in-store price checking.

The Solution

React Native cross-platform mobile app with JSON-based theming engine, Shopify API integration, and an admin dashboard for retailer self-service.

Tech Stack

Mobile

React NativeTypeScriptReact NavigationReact Native Reanimated

Admin

React.jsTypeScriptAnt Design

Integration

ShopifyGraphQL APIsRESTful APIsCustom middleware

Push

FirebaseFirebase Cloud Messaging

Analytics & Monitoring

AppsflyerGoogle AnalyticsExponea

Infrastructure

AWS (ECS, S3, CloudFront)DockerGitHub Actions

Testing

MochaCypressPostman

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